This past Thursday night, amid swirling speculation concerning a shooting at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
Although it is by no means a perfect news source, her message resonated for numerous observers. It stands as one of the broadcasters where you can find grounded and largely dependable reporting – particularly during fast-moving events such as the one unfolding in the vicinity of a New Hampshire storage facility.
An Uncertain State Amid a High-Stakes Struggle
Yet the news network, now four and a half decades old, finds itself in a uncertain situation as two massive media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the future of CNN has been drawn into a major game of mergers and acquisitions, not as a question of what benefits the information-seeking public.
“This represents another instance of the deep structural problems with roots in decades of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a more important point.
“It is often framed as a financial tale with powerful individuals as the protagonists, but there is very little discussion of the public interest,” Pickard said.
A Further Element: Donald Trump
The network's predicament is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” foe.
Remember the shouts of “CNN sucks!” at his rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.
Trump now claims that the network requires new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is part of why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.
There is a basis to prefer that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that venerable news network.
An Outcome of Continued Turmoil
It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a independent unit. This might be a relief to many at the network, but it’s hardly a guarantee of stability. That setup could set up CNN for yet another acquisition. The cycle continues.
According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should block both deals.
“Each proposed deal would be detrimental to the country, and both should be challenged by the government,” Wu argued.
The Core Issue and a Path Forward
Regardless of the resolution with this particular battle, the larger issue remains.
“Our current system is a very anti-democratic system, but we must resist learned helplessness,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can fix it.
Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Change is very unlikely now, but that is not to say it will not happen in the future.
Policies that strengthen independent news organizations, reinforce local journalism, subsidize public media, and prevent the concentration of media power in very few hands are within reach – they are necessary for a functioning democracy.
In the world of media ownership, size does not equal quality. And news organizations including CNN cannot be pieces in the most recent corporate chess match.