TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made videos appearing in their timelines. This step comes as the company revealed that it currently hosts in excess of 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread launch. This advancement comes amid a surge in AI content, spurred by new video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A large amount of this content is deemed low-quality AI content, a term for inferior, factory-style content that is typically absurd or surreal.
Based on user feedback that many people appreciate content created using AI tools, from digital art to educational videos, and we want to offer the community the power to increase or decrease of that, depending on their own likes,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its network labeled as made with AI. In total, more than 100 m videos are submitted to the app daily, making clips made by AI a minor percentage of its total content library.
User Control Features
Members will be able to reduce or increase the amount of artificial media they watch by accessing the “manage topic” option in the platform and choosing AI-made media. Other topics that currently be controlled under the setting encompass news, style, beauty, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate content makers to label convincing AI-made content, and it bans malicious deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the service will from now on attach an artificially created tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is intended to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million awareness program for professionals and organizations to create learning resources about using AI responsibly. This project will benefit charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has supported its content review process, amid discussion over intentions to make redundant a large number of content moderators in the United Kingdom. TikTok is planning to cut a significant number of roles in its trust and safety team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content before it gets reviewed by staff. The platform announced a notable drop in shocking and graphic content handled by content reviewers over the previous year due to intervention by its automated systems.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
